As iconic leaders of hospitality, we wish to shield the world and its people for future generations. Once an industrial site in the shadow of Lisbon’s iconic suspension bridge, it’s now a hip district house to eclectic shops, galleries, and restaurants. Think food vans, road artwork, and funky concept retailers selling every thing from chocolate salami to funky reversible lamp shades. Today, it is the world’s oldest working bookstore in accordance with the Guinness World Records. The versions of the Global Code of Ethics for Tourism in non-official languages of the World Tourism Organization have been endorsed by official National…