Major trend players endorsed digital style startups, bringing the space extra credibility and visibility. Farfetch didn’t do it alone; it partnered with 3D creator Threedium to digitise the garments and digital fashion market DressX — just two examples of a thriving digital trend startup ecosystem. The capability of recent creators to get lots of views very quickly—and the benefit with which users can uncover so many sorts of content—have contributed to the app’s beautiful development. Other social media companies are actually scrambling to breed these options on their own apps. Abby Ohlheiser profiles a TikTok creator who was shocked by…
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