Wyndham Locations Acquires Travel + Leisure Model From Meredith Company In Strategic Alliance; Wyndham Locations To Be Renamed Travel + Leisure Co
Design/methodology/approach Tourists volunteered to take part in a self-administered survey at random during peak seasons. Findings Results from a sample of 919 vacationers show that vacationers in the profit segmentation cluster had intentions to revisit the vacation spot however they were unlikely to advocate it to others. Another finding signifies that advertising campaigns on totally different advertising media sorts might need totally different results when concentrating on completely different actions. Originality/value Leaning on the foundations of the advertising literature and the market segmentation principle, this analysis attempts to create a theoretical contribution that can be used to phase worldwide vacationers…